Articles

12.1.2026

Brand Management System

Brand Management System

In line with our commitment to enhancing trademark protection and simplifying the customer experience, we have developed an integrated IP portfolio management system based on international best practices and innovative digital solutions that combine efficiency, accuracy, and transparency.

1. Dedicated Portfolio Manager

A dedicated portfolio manager is assigned to each client, serving as their single point of contact and responsible for coordinating all actions related to their business portfolio. This approach promotes direct communication, ensures rapid response, and establishes clear accountability.

2. Intelligent Filtering and Accurate Alerts

The monitoring team utilizes intelligent analytics systems to filter alerts generated from trademark monitoring, ensuring that only critical notifications, accompanied by actionable recommendations, reach the client. This approach aligns with the World Intellectual Property Organization (WIPO) recommendations, which encourage the use of modern technologies for proactive monitoring and minimizing non-essential alerts, thus ensuring that efforts are focused on actual threats.

3. A Unified and Secure Digital Platform

All intellectual property portfolio data has been migrated to a unified digital platform, enabling stakeholders to access their information anytime, anywhere, through a secure and user-friendly environment. This practice is among the best globally recognized approaches to brand management, offering real-time oversight, data integration, and an enhanced collaborative experience for all parties involved.

4. Tailored Consulting

We provide customized consultations covering all stages of brand management, from renewal and legal follow-up on objections to ongoing international protection, taking into account each client's specific needs and level of expertise.

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